BlueStar’s mission is to humanize

perceptions about Israel.

Focus Groups Test Results

Our goal is to create visuals that work well with specific audiences. BlueStar tests its designs with college students, young adults, baby boomers and generation X’ers. Materials that do not receive high marks are revised and re-tested or simply discarded. We encourage you to leave your opinions and thoughts about all posters on our web-blog so that we can improve our effectiveness.

See an example of our latest focus group that we presented at AIPAC!